CannonDesign elevates Rob Masters to Director of Health Planning
August 20, 2026
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In this strategic leadership role, Rob Masters, AIA, ACHA, EDAC, CLGB, LEED AP, now leads the firm’s global healthcare planning team, focused on the integration of clinical excellence, visionary design and strategic consulting integration into the built environment to solve the most complex challenges facing healthcare providers today.
A recognized thought leader and subject matter expert, Rob has been a vital part of the CannonDesign team for over 13 years. Since joining the firm, he has consistently demonstrated a commitment to delivering transformational work for world-class health systems, including Memorial Sloan Kettering Cancer Center, Cleveland Clinic and NewYork-Presbyterian. He is also active in national committee roles that shape the industry, including the Facilities Guidelines Institute, FGI Health Guidelines Revisions Committee; the AIA Academy of Architecture for Health, Codes & Standards Committee; and the Center for Health Design, Environmental Standards Council.
His appointment signals a deep commitment to seamlessly blending the firm’s design expertise with the strategic insights of CannonDesign’s consulting practice, including Blue Cottage of CannonDesign.
"In many ways, this position is the role I have been working toward for many years," said Rob. "My vision is to expand the differentiating value of our collaborative practice, uncovering the best of what we do today to inform what we do tomorrow in support of the future of health. I am excited to be a catalyst for connecting our tremendous talent to build something truly transformational for our clients."
As director, he will oversee the recruitment and development of top-tier planning talent while representing CannonDesign in healthcare design organizations and industry forums. His focus on integration of transformational healthcare design principles will ensure CannonDesign remains a leader in creating environments that improve the health of people and communities.
"Rob is a highly creative leader who consistently challenges conventional thinking," said Mike Pukszta, Health Practice Director at CannonDesign. "His ability to align strategic resourcing with groundbreaking design makes him the ideal person to lead our planning practice into its next chapter."
Rob is a frequent speaker and contributor to national healthcare design discourse and will continue to advance the industry through published work and advocacy in his new role.
Rob joins at a pivotal moment for CannonDesign where the Health Practice is actively designing some of the largest health projects in the country, including the Alice L. Walton Foundation’s Bentonville Health Care Campus in Arkansas, Memorial Sloan Kettering Cancer Center’s Cancer Care Pavilion in Manhattan and the Mayo Clinic’s Bold. Forward. Unbound. Project in Rochester, Minnesota.
