CannonDesign proposes dynamic ideas for SXSW 2027
August 6, 2026
Social Sharing
CannonDesign has proudly submitted multiple dynamic proposals for the 2027 South by Southwest (SXSW) conference.
Recognized as one of the premier global innovation festivals, SXSW is dedicated to helping creative people achieve their goals. The event features diverse programming spanning health, education, AI, media, sports and more.
SXSW allows the public to vote on sessions they'd most like to see at next year's festival. The public voting period, called PanelPicker, is now open and runs through Sunday, August 23.
Here are the three submittals CannonDesign is part of:
Care Now: Building Ukraine's first new hospital in wartime
Care Now: Building Ukraine's first new hospital in wartime
In June 2026, Sunflower Network led an international coalition to open Ukraine's first new hospital since Russia's 2022 full-scale invasion, a $10M pediatric facility in Brody.
Partnering with Brody Central District Hospital, the coalition delivered a state-of-the-art center using prefabricated modular technology and trauma-informed design, now serving 120,000 patients across Western Ukraine. What began as one hospital is now proof of concept for the world: a faster, more scalable blueprint for rebuilding infrastructure wherever war or disaster has torn it down. Brody is just the beginning.
A New Playbook: Place as TCU's strategic advantage
Education needs a new playbook. Institutions are constantly trying to distinguish themselves using the same tactics – improved rankings, financial aid, a never-ending amenities race. The same strategies lead to the same results and make durable differentiation impossible.
TCU chose a different path. Amidst economic uncertainty, rapid tech change and a shrinking student pool, TCU has prioritized its physical campus to create a distinguished culture and student offering. This fireside chat dives into the strategy fueling this generational investment and the positive outcomes it yields.
A New Playbook: Place as TCU's strategic advantage
Education needs a new playbook. Institutions are constantly trying to distinguish themselves using the same tactics – improved rankings, financial aid, a never-ending amenities race. The same strategies lead to the same results and make durable differentiation impossible.
TCU chose a different path. Amidst economic uncertainty, rapid tech change and a shrinking student pool, TCU has prioritized its physical campus to create a distinguished culture and student offering. This fireside chat dives into the strategy fueling this generational investment and the positive outcomes it yields.
Beautiful Complexity: We were never average
Beautiful Complexity: We were never average
No one lives an average life. We each carry many identities at once — leader, parent, worker, caregiver — shifting by the moment. Yet the products, systems, and AI shaping our world were built for a simplified human who has never existed, and that assumption is now being trained into our technology at scale.
What if complexity isn't noise to remove, but the most valuable signal we have? The people who carry the most reveal what every system misses. This panel explores why designing for whole, complicated lives, not the average, is the next frontier of technology, business, health, and society.
