Kimberly Silver named Experience Strategy Leader for Blue Cottage of CannonDesign
May 12, 2026
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Blue Cottage of CannonDesign has named Kimberly Silver its Experience Strategy Leader, a role created in response to the growing need across our projects and with our clients for strategies that are more deeply rooted in the perspectives of the people and populations they serve.
The position reflects our continued commitment to Living-Centered Design and complements the work of others across the firm.
Experience strategy is our process for helping organizations, institutions and brands connect their vision with what truly matters to those they serve. We do this by using empathy-driven research, ethnography, facilitation and co-creation to uncover insights and translate them into signature concepts. Complementing our team of designers focused on bringing meaning to the physical environments people move through, our experience strategy service line sets aside any assumption that a building is the only solution and works at a systems-thinking level to determine what the solution should be — from technology and processes to communications and culture.
Testimonials
Kimberly went on to say, "I see us collaborating across sectors to reimagine accessible transportation, redesign how patients and families are supported in times of intense emotion, rethink the way communities engage with gardens to learn about nutrition and more. There is so much possibility."
Recent experience strategy work led by Blue Cottage includes:
- The Griffin Pavilion at Memorial Sloan Kettering Cancer Center, which reimagines how an increasingly diverse patient and family population feels safe, supported, hopeful and inspired.
- A wayfinding system at the Brooklyn Cruise Terminal in Red Hook, which turns disorientation for migrants into a more human-centered journey.
Kimberly joined CannonDesign in 2020 and has shaped projects across multiple markets. Her new role builds on a career defined by bridging design and psychology, which is a focus she first pursued while earning her Bachelor of Science in Design and Environmental Analysis from Cornell University.
